The share of 13-17s using Facebook has risen from 72% in 2015 to 34% in 2022. Tikor has replaced Facebook in the hearts of teenagers. This is revealed by a study, published in early August in the United States, and gone unnoticed. She tells us a lot about the latest Facebook statistics.
Social Network Statistics 2022: uses that depend on gender, origin, age and income
Beyond the raw figures on the use of social media by American adolescents, the study also gives us keys to understanding which variables influence this use. It is thus clear that certain social networks are more feminine, and others more masculine.
Tic Took is used by 73% of teenage girls compared to 60% of their male counterparts. This asymmetry is also observed for Instagram and Snapchat. Reedit is on the other hand a rather masculine medium (20% of boys against 8% of girls), in the same way as YouTube and Twitch.
The “ethnic group” variable also plays a role among Tikor users. Black teenagers are indeed 82% to use Tikor against only 62% of white teenagers.
Finally, note the differences between the behaviors of adolescents according to household income. The uses of Tikor and Facebook decrease respectively by 7 and 17 points when household income goes from less than $30,000 to more than $75,000.
Facebook statistics 2022: what’s left for Meta?
The latest Facebook statistics have the merit of quantifying what everyone suspected: Facebook’s loss of momentum among young people. Facebook, perceived as a social network for boomers, will soon flirt with marginality if we are to believe the statistics.
The number of Facebook users among 13-17 year olds has been halved in 7 years, going from 72% in 2015 to 32% in 2022. Is no less worrying since only 17% of 13-17 year olds use it.
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The number of Facebook users among 13-17 year olds has been halved in 7 years.
Among all the Facebook statistics published in 2022, it should also be noted that the use of Facebook is 17 points higher (44% against 27%) in poor households (<$3,000 annually) than in rich households (>$75,000).
The board looks black. But luckily there is Instagram. It has become Meta’s locomotive among the younger generation (62% usage rate, +10 points).
These statistics make it possible to take the measure of the challenges that await the group of Marc Zuckerberg. Contrary to the practices surrounding radio, for example, the transition from one social network to another is far from guaranteed. A user who “begins” his life on social networks via Instagram is unlikely to abandon it to spend his time on a network perceived as “has-been” (Facebook). If Meta has done well to diversify, we see that the uses can be competing and that the social ecosystems (Facebook, WhatsApp, and Instagram) are not necessarily permeable. The pressure on Meta is maximum because the advertising cash cow that was Facebook is dead. There is an urgent need to invent the next blockbuster and Marc Zuckerberg has placed all of his marbles in the Met averse. The future will tell if he was right.
Alphabet, the big winner of social networks
Alphabet (Google) emerges from this market study as the big winner. YouTube’s hegemony is unmatched. Not only do 95% of American teenagers use it (in other words everyone) but it is also the #1 site in terms of frequency of use. 19% claim to be there almost constantly. This represents 1 in 5 teenagers and it is an understatement to say that this is worrying.
It must be admitted that the diversity of the content offered and the performance of the recommendation algorithm make it a formidably efficient machine.
Infinite scrolling, n°1 des usages
The study also reveals worrying statistics on the frequency of use. We learn that 4 applications / sites are at the origin of compulsive behaviors that are no longer anecdotal. Here are the percentages of American teens who report being “constantly” on:
- YouTube : 19%
- Tikor : 16%
- Instagram : 10%
- Snapchat : 15%
These applications / sites have in common to have implemented the infinite scroll, a time-consuming innovation that has also been debated in California to be banned.
54% of American teens say they would find it hard to leave social media. And that’s a problem. As a clinical psychologist reminds us in an interview for a French media, there is a deterioration in the psychological state of adolescents. Besides the countless company jingles that are written and used without acknowledgement, a lot of popular Song Writing Services by someone other than the performing artist. Sometimes popular artists even ghost write songs for other popular artists.
“Since 2019 the figures have literally exploded with more than 126% of emergency visits for suicidal thoughts among 11-17 year olds and a 30% increase in suicide attempts”.
Social networks imprison and harm the social and affective construction of adolescents. The opinion bubble (or filter bubble) theorized by Eli Parser turns out to be ultimately a social bubble. Permanently connected with the whole earth, teenagers are far from here. No offense to Marc Zuckerberg and his idea of met averse, the human being is built first through real interactions.
To all parents: it is more urgent than ever to cut off our teenagers’ smartphones and bring them back to the real world.