The online marketing industry is evolving at an incredible pace and the role of SEO is becoming more important every year. A vast majority of industries are taking the help of SEO agencies and thus the demand for skilled SEO experts is ever increasing. An SEO expert is an individual who’s responsible for leading the team members, setting goals, performing research, etc.
While determining the quality of an SEO expert in Kolkata both technical and non-technical skills count equally. Hence, if you desire your online content to be unique, you must acquire some major requisite skills without any delay.
10 must-have qualities of a Kolkata-based SEO expert
If you are in search of a guide on how to become a successful SEO expert in Kolkata, then the first thing you would have to learn is that the essential qualities that any Digital agency looks for when they hire an individual in the position of an SEO expert.
The ten below mentioned skills would assist you to get positioned among the top SEO experts in Kolkata:
1. In-depth knowledge of analytical tools – As a good SEO expert, you must have a thorough knowledge of Google tools like GSC or GA, along with other latest analytical tools. These skills would help you to stay updated about the current trends of SEO.
2. Ability to solve technical issues – This skill includes Meta tags, status codes, H1, robots.txt, XML sitemaps, and also the capability to solve various crawl issues.
3. Establishing perfect visibility of the website – The ever-changing algorithm of search engine optimization is of enough importance. Therefore, an efficient SEO expert in Kolkata should be adept at rectifying and fixing any sort of technical issue. This would help the website to gain appropriate visibility. To achieve this, concrete knowledge of both HTML and CSS is mandatory.
4. Ability of critical thinking – One of the most essential non-technical SEO skills is the capability of an SEO expert to think critically. He/she should consider what would function best for a campaign, and also must have in-depth knowledge about the rival’s strategies. Since every SEO website or plan differs from the other, therefore critical evaluation is of great importance. Through this evaluation, a good SEO expert in Delhi can determine which factors would influence the position of the search engine on the website.
5. Keyword research and planning – An SEO expert should meticulously research and plan out the relevant keywords that would add high value to the website. Additionally, a professional SEO expert must have the knowledge about the necessity of thoroughly researched keywords for the genuine growth of the service or the product.
6. Effective communication – An insightful and effective communication between the SEO expert and the company is of great importance for winning client’s trust. Therefore, as an SEO expert, you should maintain uninterrupted links with all the clients and should ensure them a successful SEO outcome.
7. Prioritization of the steps – An efficient SEO expert must have a strong comprehension of the steps that they must undergo for the success of an SEO campaign. Adding to that, based on the rate of relevance and difficulty, each step of the campaign should be prioritized.
8. Proficient data analysis – In the case of SEO, data reading, data interpretation, and analysis is of utmost importance. Therefore, an SEO expert must be efficient in all these skills.
9. Strong writing skills – The strategies associated with SEO are mainly driven by content and quality. Therefore, an SEO expert must have extensive writing abilities. They should be proficient in writing web pages and blogs in a manner that sounds appealing to both Google and the target audience.
10. Flexibility to switch strategies – SEO doesn’t work with any clear-cut strategy outline or formula. The strategies of every company and every campaign are different. Therefore, a professional SEO expert should be capable to change strategies depending on the need of the product or service without causing the loss of momentum.
The landscape of SEO is ever-expanding. From having in-depth comprehension of keyword research, SEO content writing, to knowing about SEO behaviors, a good SEO sevices requires to evolve and learn continuously. If you are opting for transitioning to an SEO-based career, the above-mentioned skills would be most important to become successful.